🎬 Watch the Full Breakdown
Why This Pick Matters
When investing for retirement, our checklist is simple:
✅ Steady growth
✅ A fair price
✅ A strong dividend (ideally 4%+)
✅ A management team with a proven track record
Rexford Industrial Realty (REXR) checks those boxes.
📊 Dad’s Analysis (Boomer Logic)
Dividend Growth: From $0.48/share in 2014 → $1.67/share in 2024. That’s steady ~5% annual increases.
Valuation: Buffett’s 15x earnings “fair price” rule usually applies. Rexford often trades above it, but fundamentals justify a premium.
Price Trends: The stock was $78 in 2022, dropped to ~$37 in mid-2024. Fundamentals have improved, making today one of the best value entry points since 2015.
Analyst Forecasts: ~80% accuracy on 1–2 year earnings projections → confidence in steady growth.
Debt: Long-term debt-to-capital = 23%, very low for a REIT.
“This is a stock you can buy and forget about. Let management execute, reinvest the dividends, and let time do the work.” — Steve
🏢 What Rexford Does
Owns and manages industrial properties exclusively in Southern California.
Properties are clustered in high-demand, landlocked areas like Long Beach, Riverside, Thousand Oaks, and San Diego.
Industrial tenants include Amazon, Walmart, and major distribution centers.
Business model: Acquire → Maintain → Lease in markets where demand consistently outstrips supply.
Southern California alone would rank as the 4th largest economy in the world if it were a country. That’s the scale of the market Rexford serves.
💡 Why Industrial REITs vs. Other Sectors
Steve explains:
Real estate is a “get rich slowly” game — consistent dividends and long-term appreciation.
Compare with Bitcoin: volatile, huge upside, but catastrophic drawdowns (–75% in 2022).
For retirement portfolios, slow and steady wins.
📌 Key Numbers Snapshot
Dividend Yield: ~4.65%
Debt-to-Capital: 23%
Projected Annual Returns: 11–18% if valuation reverts to mean
Analyst Coverage: 12 analysts, consistent buy ratings
🎤 The MBMC Take
Steve: “Stable, low-debt, dividend growth. A sleep-at-night investment.”
Dan: “So basically… a real estate side hustle for people who don’t want to swing a hammer? No hammer required.”
✅ Our Takeaway
Rexford Industrial is a strong REIT for investors seeking:
Consistent dividends
Long-term property appreciation in a scarce market
Low debt and strong management
It’s not a moonshot. It’s a portfolio stabilizer.
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Cleaned TranscriptC – Rexford Industrial (REXR) Breakdown
Dan (Millennial):
Welcome to Millennial & Boomer Money Concepts — where I, the Millennial son, and my Boomer dad talk money, stocks, side hustles, and all the things we agree (and don’t agree) on. The goal: help you figure out what actually works.
This is our first video. The format will be simple:
Twice a month (1st & 3rd Saturday) we’ll drop a newsletter.
Each issue includes a Money Concept + a Stock Pick.
That leads to a full detailed video like this one.
And hey — don’t just watch. Join the conversation in the MBMC Money Community on Skool. It’s only $5/month — and if you bring 2 friends, it basically pays for itself. Link’s below.
🎯 Investing for Retirement: Stock Selection Criteria
Dan:
So today we’re talking about investing for retirement. Dad’s going to walk us through a stock pick. But first — what makes a good retirement investment?
Steve (Boomer):
The basics:
Steady growth
A fair price
A moderate dividend (ideally 4%+)
A strong management team
That’s the framework I use.
📈 Featured Stock Pick: Rexford Industrial (REXR)
Dan:
Our first stock pick is Rexford Industrial. And quick disclaimer: We are not financial planners. This is for educational purposes only.
Steve:
Right. So here’s why Rexford made our list.
Dividend Growth: In 2014, Rexford paid $0.48/share in dividends. Today it’s $1.67/share. That’s steady growth, with some years of 30¢ jumps.
Price Action: The stock peaked at $78 in 2022, dropped to ~$37 by mid-2024. But fundamentals have been improving the whole time.
Valuation: Warren Buffett’s fair value target is ~15x earnings. Rexford often trades above it, but given fundamentals, that’s expected.
Analyst Forecasts: 70–80% accuracy on 1–2 year forecasts → confidence in continued growth.
Debt: Very low. Long-term debt-to-capital = ~23%.
“This is a stock you can buy and forget about. Let management execute, reinvest dividends, and let time do the work.” — Steve
🏢 What Rexford Does
Steve:
Rexford is a REIT (real estate investment trust) focused on industrial properties — but exclusively in Southern California.
They own properties in landlocked, high-demand areas like Long Beach, Riverside, and San Diego. Industrial tenants include Amazon, Walmart, and major distributors.
Southern California’s economy alone would rank as the 4th largest in the world if it were a country. That’s the market Rexford serves.
💡 Why REITs vs. Other Investments
Dan:
So why REITs? Why not energy or e-commerce?
Steve:
Because retirement investing is about getting rich slowly. REITs offer:
Steady growth
Dividends that compound
Property values that increase long-term
Compare that to Bitcoin — which is a gamble. Yes, it’s had explosive gains. But it’s also lost 75% of its value in a single year. That’s not what you want in a retirement portfolio.
Real estate is steadier. Buy undervalued, reinvest dividends, and let it ride.
✅ The MBMC Takeaway
Dividend Yield: ~4.65%
Low Debt: 23% debt-to-capital
Strong Management Team
Long-Term Industrial Real Estate Demand in SoCal
Steve: “This is a stock I’d happily hold for years.”
Dan: “So basically… a real estate side hustle for people who don’t want to swing a hammer? No hammer required.”
Dan:
Thanks for joining us for our first stock pick. Got questions? Drop a comment on YouTube, reply to the newsletter, or join the MBMC Community on Skool.